Print book or e-Book? Or both?

For years, the experts have been predicting the demise of the printed book, suggesting that we would all be reading books on our computers instead. In spite of the obvious advantages of the e-Book; lower cost, portability, better for the environment…, these experts are still waiting for the end of the Guttenberg era.

With the release of the iPad and the Kindle, we may finally be approaching the age of the e-Book. But the printed book isn’t dead yet.  According to The Association of American Publishers, digital book sales are growing significantly, but are still a small portion of trade sales, amounting to only a 6.4 % share in 2010. It may be many years before eBooks overtake their printed counterparts but it is obvious that both versions are important in the publishing industry.

An author or publisher must often make the decision on what format a book should take. Some books might fit best in the print category, while others would be best presented as an eBook, but the majority of books can, and should be offered in both formats. To choose a single format for a particular book can often cut out a portion of the population that might purchase a book, thus cutting the possible profitability of a project.

Large publishers and small publishers alike are making the mistake of choosing a single format for their books, and the actual process that is used to create each format is very similar, with only minor modifications to a particular file being necessary to create either a print or digital book.

If you are an author who is preparing to publish a book, you would be making a mistake to not seek its publication in both formats. You should make sure that the publisher that you choose is both able, and willing to offer your book as an eBook and printed volume. The Educational Publisher is such a publisher, with experience in both print publishing and in the creation of eBook formats for Kindle, iPad, Nook, Sony Reader and more. For more information, visit The Educational Publisher website at