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Illustrations and artwork can add a great deal to the aesthetics of a book. Even if the book is mainly text, photos and illustrations spread throughout break up the text and make it more interesting and more readable. Some books are image intensive. Examples would be children's books, photo journals, how-to books, and so on. Some photos and illustrations are available through the internet (No, you can't just use any images from the internet without permission, but you can purchase images from stock image websites.) But you my want something a little higher in quality, or that is created specifically for your book. A professional Illustrator or Photographer can help!
Note that AI (Artificial Inteligence) is fairly advanced in regards to creaion of images that might be used in books, or as book covers. However, at this time (June 2025) AI lacks the ability to create children's books and graphic novels that rely on recurring characters or items that must be depicted through out the story. As of this writing though, AI is progressing at a very fast rate, and this advance is most likely to happen soon.